A Pie from Scratch or, Primary Research

Two useful books to help you get started: The Complete Idiot's Guide to Research Methods and Building Research Tools With Google For Dummies

Two useful websites:

Conducting Primary Research http://owl.english.purdue.edu/owl/resource/559/01/

includes: What is Primary Research and How do I get Started? Ethical Considerations in Primary Research Common Pitfalls of Primary Research Interviewing Surveying Creating Good Interview and Survey Questions Observing Analysis Analyzing Your Primary Data

Primary Research http://learnmarketing.net/primaryresearch.htm

inludes: Advantages of personal interviews Disadvantages of personal interviews Advantages of postal surveys Disadvantages of postal surveys Advantages of telephone surveys  Disadvantages of telephone surveys Advantages of focus groups Disadvantage of focus groups

Designing Questionnaires & Surveys:

Designing and conducting survey research: a Comprehensive Guide, 3rd ed by Louis M. Rea and Richard A. Parker San Francisco: John Wiley & Sons, 2005

click here to place holds on these books through Kingston Frontenac Public Library

Questionnaire design: how to plan, structure and write survey material for effective market research by Ian Brace London and Sterling, VA: Kogan Page, 2004

Some Free Online Survey Tools: www.surveymonkey.com/ www.zoomerang.com/ www.freeonlinesurveys.com/ www.kwiksurveys.com/ www.surveygizmo.com/ www.esurveyspro.com/

For a look at how to use Twitter to gather statistical information, click here to read Melissa Rethlefsen's article Power Tweeting: Next Steps

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image of “scratch” pie is from Oreo favorites: simple snacks and special celebrations, 2nd ed; Meredith, 2001 ~ image of pie in the sky is from Pie in the Sky Successful Baking at High Altitudes: 100 Cakes,Pies, Cookies,             Breads, and Pastries Home-tested for Baking at Sea Level, 3,000, 5,000,7,000, and 10,000 feet (and             Anywhere in Between) by Susan G. Purdy; William Morrow Cookbooks, 2005 ~ image of smoking chili pepper is from 1,801 home remedies: trustworthy treatments for everyday health problems;               Reader’s Digest Association, 2007 ~ images of book covers are from Amazon.com unless otherwise noted, all images are the property of Microsoft Office Clip Art