From a Mix?
or, Primary versus
Secondary Research
- primary (or field) research
- the collection of new data
- through experimentation
observation
interviews
surveys
questionnaires
- who will be your subjects?
- your own volunteers/coworkers/clients
- volunteers/coworkers/clients in your
parent/national organization
- volunteers/coworkers/clients in your field
- volunteers/coworkers/clients in another field
- secondary
- the summary, collation, synthesis of existing data
- analysis of existing data for a new purpose
- through a literature search
- where will you find your data?
- your own organization
- head office/national organization
- published/unpublished literature in your field
- published/unpublished literature in related fields
- the government
- granting/funding organization
- is the data available electronically?
- how far back in time will you be looking?
Research Strategies Overview
Why Bake a Pie? Who’ll Be Eating the Pie?
What Flavour of Pie?
Scratch Pie or Mix? What’s In Your Kitchen?
Non-Bakers Make Great Helpers
Pie In the Sky Just a Slice of Pie Serving the Pie
Indigestion
KAAAV Home
~ image of “scratch” pie is from Oreo favorites: simple snacks and special celebrations, 2nd ed; Meredith, 2001
~ image of pie in the sky is from Pie in the Sky Successful Baking at High Altitudes: 100 Cakes, Pies, Cookies,
Breads, and Pastries Home-tested for Baking at Sea Level, 3,000, 5,000, 7,000, and 10,000 feet (and
Anywhere in Between) by Susan G. Purdy; William Morrow Cookbooks, 2005
~ image of smoking chili pepper is from 1,801 home remedies: trustworthy treatments for everyday health problems;
Reader’s Digest Association, 2007
unless otherwise noted, all images are the property of Microsoft Office Clip Art